Lutheran Church of the Good Shepherd

Project: Web Site Design & Programming, SEO, WordPress, Google Analytics

Web Site: www.goodshepherdmpls.org

Goals: We had a great opportunity to work with Lutheran Church of the Good Shepherd over the summer. A wonderful colleague and friend, Julie Burrows of Burrows Product Results, approached us to help her rebrand the church’s image. Good Shepherd has a great reputation in the community and their previous web site wasn’t expressing that. Along with Julie, Pastors Samuelson & Rudi and May Advertising and Design, we collaborated on narrowing the scope of the Good Shepherd image and goals. Through the process, Good Shepherd landed on new messaging, a new logo, new web site and a positive outlook.

As part of the team, Inizio Creative was in charge of creating the design, functionality and programming of the new web site. We also worked tirelessly to improve the site’s search engine optimization. Our first focus was adding some energy to our color selections. The previous site was designed in shades of gray and lacked inspiration.