Location: St. Paul, Minnesota

Project: Event booklet, Signage, Posters, Web page, HTML email campaigns

Web Site: www.agrigrowth.org

Goals: The MN Agri-Growth Council approached us for some help branding this year’s annual meeting. The event brings together key stakeholders in the food and agriculture industry from Minnesota and the Upper Midwest. We started with this year’s theme, ‘Sustaining A Strong Future’, and created imagery around those words. Our goal was to not only show sustainability, but to also show just how versatile the idea of sustainability could be. We combined strong, simple graphics with imagery that each of the over 400 industry leaders, news media, government relations professionals could relate to. We repeated those ideas across all platforms needed for the event in order to really encourage the message in our viewer’s minds.