Archive for January, 2010
Client: MN Agri-Growth Council
Location: St. Paul, Minnesota
Project: Event booklet, Signage, Posters, Web page, HTML email campaigns
Web Site: www.agrigrowth.org
Goals: The MN Agri-Growth Council approached us for some help branding this year’s annual meeting. The event brings together key stakeholders in the food and agriculture industry from Minnesota and the Upper Midwest. We started with this year’s theme, ‘Sustaining A Strong Future’, and created imagery around those words. Our goal was to not only show sustainability, but to also show just how versatile the idea of sustainability could be. We combined strong, simple graphics with imagery that each of the over 400 industry leaders, news media, government relations professionals could relate to. We repeated those ideas across all platforms needed for the event in order to really encourage the message in our viewer’s minds.

Client: David Abele
Location: Minneapolis, Minnesota
Project: HTML email campaigns, Twitter & Facebook marketing, Web site SEO
Sample Email: Twin Cities Market News
Goals: David Abele is one of the leading real estate agents in Minneapolis. Not only is he very active and knowledgeable in his field, but he is also very passionate about philanthropic and social events in the city. With the increased importance of social media and alternate marketing tools, we discussed ways to beef up his connectivity to his client base. We started with adding SEO to his web site and continued to grow through Twitter, Facebook and HTML email marketing. In addition to mading sure to provide David’s client base with news about real estate and featured properties, we have also included information about upcoming events in the city to keep those viewers engaged in their city.

Video Inspiration: Rachael Yamagata
Official Video: RachaelYamagataTV

