About a month ago, we launched the e-commerce web site for BuyRenewed. We’d been working on the new brand and strategy for much of the last year. At our first meeting, BuyRenewed’s owner approached us with an idea to bring knowledge and credibility to refurbished electronics through an e-commerce store. We were invigorated by that initial meeting and with that energy, we ended up working with him to create something much bigger.